Few creatives right now are as in tune with contemporary culture as Rhuigi Villaseñor. The man behind old-school Swiss luxury house Bally and new-school Los Angeles fashion line Rhude was born in the Philippines and raised in LA, where today you’re just as likely to find him power lunching at the Beverly Hills Hotel with a media executive as you are to find him courtside at a Lakers game with a Grammy-winning rapper. He designs clothes for musicians, writers, actors, F1 drivers – once you know to look for the signature “Rh” and bright yellow accents from his label Rhude, you’re going to start seeing them everywhere.

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