#china #digitalmarketing #entrepreneur
In this video, we sit down with Sandrine Zerbib and Aldo Spaanjaars, two China experts and the authors of "Dragon Tactics: How Chinese Entrepreneurs Thrive in Uncertainty." We discuss their new book and explore how Chinese entrepreneurs navigate the challenges and opportunities of doing business in a rapidly changing environment. Whether you're a seasoned entrepreneur or just starting to explore the Chinese market, this conversation is full of insights. So sit back, grab a cup of tea, and join us for an engaging discussion on the art of doing business in China. Don't forget to like, comment, and subscribe for more content like this!
Sandrine Zerbib's LinkedIn:
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Aldo Spaanjaar's LinkedIn:
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Timestamps
00:00 - Introduction
00:31 - Sandrine Zerbib & Aldo Spaanjaars
02:58 - What It Takes to Succeed in China
05:12 - Businesses that Succeeded in China
15:15 - Businesses that Recently Failed in China
24:20 - 5 Different Dragon Tactics
26:26 - Dragon Tactics: Wolf Culture
36:05 - Dragon Tactics: Adapt to Change
49:25 - Dragon Tactics: The Emperor Decides But Agility Rules
01:01:00 - Dragon Tactics: People Come and Go. Those Who Fit Stay Longer
01:14:00 - Dragon Tactics: It All Starts with Data
01:23:28 - Conclusion
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Hello there and welcome to my channel! I’m Ashley Dudarenok and I'm a China marketing expert, serial entrepreneur, 3X bestselling author and female entrepreneurship advocate. On this channel, I want to share with you my experiences and expertise regarding digital marketing and marketing trends in China, Chinese consumers and everything related to Chinese Social Media.
Over the past 14 years, I built my expertise on how all aspects of the China digital transformation. Now that China is growing at lightspeed, I want to give you the opportunity to be part of this. Whether you are looking to understand modern Chinese consumers, want to know how to sell your products in China through social media, or just what to learn from my experience running 2 companies in greater China, this channel is for you.
If you have any specific questions or you would like to know more about a topic, just write me a message in the comments. I’m looking forward to connect with you!
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