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This can be a very confusing topic because of the words that Tableau use to describe each of their packages. The core difference between Tableau Online and Server is where the backend server is and who manages it.

With Tableau Online, the benefit is that Tableau themselves manage the site for you. That means you don't need to hire any additional people to manage it.

Tableau Server on the other hand means you need to supply your own server to install Tableau Online on. This means you need to hire a team to manage the server at your cost.

Typically, I recommend Tableau Online managed by Tableau themselves unless you have a really pressing reason to want to manage the server yourself.

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