In this session, AMA’s CXO Todd Unger takes us through the principles of his 10-second customer journey theory, one that can transform your approach to CX in general.
📺 Watch the full webinar here: [ Ссылка ]
👤 About Todd Unger (Chief Experience Officer (CXO) & SVP, Marketing & Member Experience at AMA):
Todd Unger is Chief Experience Officer of the American Medical Association, where he has driven record growth and gained international recognition for their CX program.
Unger's experience as a transformational marketing and digital executive places him at the nexus of marketing, product development, e-commerce, and customer service—the building blocks of today’s customer experience.
Unger spent a decade at marketing powerhouses Procter & Gamble and Leo Burnett before he leaped into the exploding digital world as a product manager in the early days of America Online, where he ultimately served as GM of the AOL Local business. As both a Chief Digital Officer and Chief Marketing Officer, he’s since led digital and marketing teams across large and small media companies, including Lifetime Television, Time Inc., and the Daily Racing Form.
He is the author of The 10-second Customer Journey: The CXO’s Playbook for Growing and Retaining Customers in a Digital World. A frequent speaker and guest on marketing and customer experience podcasts, Unger hosts the AMA’s award-winning video/podcast series, The AMA Update. He holds an MBA from Harvard Business School.
🗓️ Webinar recorded on July 16th, 2024 | 7:00 PM CEST
🤝 Join The Journey Management Community!
Enjoyed the video? Join our Journey Management community on Slack for more insights, expert advice, and networking opportunities with fellow Journey Management pioneers here: [ Ссылка ]
