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Are you struggling to get social media contest giveaway ideas? You want to run a contest but are not sure whether to choose a Facebook contest, an Instagram contest, Twitter or Pinterest Contest. Of course, you could also choose a giveaway (sweepstake).
Some social media contests will help you get more followers, others to get more brand awareness, third to get more leads and email subscribers. This video will cover 6 social media contest giveaway ideas. You will learn what each contest is, relevant giveaway examples will be given, too. What’s more, the benefits for each type of social media contest will be mentioned.

My name is Stoyan Vlahovski and I will help you with Contests/ Giveaways either as a freelancer who will create the whole viral contest campaign for you or as a contest/ giveaway consultant who will pinpoint you in the right direction.

Social Media Contest Idea #1: Photo Caption Contests
The first type of contest we're going to discuss is a photo caption contest. This basically means that participants are asked to provide the best or funnies description of a certain photo.
For example, Walmart used a cat photo as a part of contest giveaway campaign.
Photo caption contests increase engagement, they are also entertaining for your audience. You can run this contest on Facebook, Instagram, Twitter, Pinterest, Snapchat, etc.

The same could be used as a social media giveaway idea or as some people would say sweepstake idea.

Social Media Contest Idea #2: Vote to win
Ask people to vote in the comment section of a social media post or an Instagram story. Each vote counts as an entry.
For example, in order to run this contest, choose several products, display them on a single page or in a single post and allow people to vote for their favourite one. Once the contest/giveaway is over, post the contest results on your social media. Send an email to every person who participated, and tell them which product won and how they can get the discount.
This is a clever way to collect feedback from your audience, to increase engagement through contests and possibly make sales through contests. The most suitable social media platforms for this are Facebook and Instagram.
Similar to the previous point, this can used as a giveaway idea or a sweepstake idea.

Social Media Contest Idea #3: Follow and Share/ Tag
The third type is a follow and share contest. Accounts that run Instagram contests grow their followers 70% faster than accounts that don’t host contests. The main idea of a follow and share contest is that people have to follow your account and share the post with somebody or tag a friend in the comment section.
It helps you both grow your social following and also to increase brand awareness. Obviously, you have to run it as an Instagram contest.

Social Media Contest Idea #4: Hashtag Contests
A hashtag contest is a promotion that asks participants to post on social media using a specific hashtag during a specific time period. Each post that uses the hashtag is an entry into the contest.
You can increase engagement through this contest type. You can also reach the followers of people who participated in your contest. A hashtag giveaway can be run on almost any social media platform.

Social Media Contest Idea #5: Chat to Win Contests
Chatbots are becoming more and more popular. You can create a chat bot sequence and ask people to answer several questions in order to enter your contest. You can promote this contest/ giveaway/ sweepstake with click to messenger Facebook ads.
Weekly deals implemented this contest idea. People had to click on the Messenger button and answer several follow up questions in order to participate and win.
This is not a viral contest but you can still get leads through this giveaway/contest. What’s more, it's easy for people to participate. This Facebook contest idea is also innovative.

Social Media Contest Idea #6: Enter to Win Contests
This is one of the most traditional ways to run a giveaway. You simply collect email addresses from people in order for them to participate.
There are numerous examples of successful campaigns with this sweepstake idea.
If done right, you can grow your email list through contests and it's easily applicable on every single social media platform.

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