When Mercedes-Benz CEO Dieter Zetsche retired in 2019, BMW took the opportunity to craft a farewell that’s both hilarious and heartwarming. With a clever twist, BMW used a Zetsche lookalike to deliver a surprising message that left everyone talking. Learn why this ad was a masterclass in friendly competition and why sportsmanship always wins over aggression. Don’t miss the unforgettable moment when BMW paid tribute to their rival in style!

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