Looking to achieve GDPR compliance within your organisation? Arrange a demo and free 14-day trial of Keepabl's award-winning Privacy Management SaaS: [ Ссылка ]
The rules for B2C email marketing in the UK clearly set out, with great examples, by Privacy Kitchen!
We run through the UK B2C email marketing rules in PECR and how it interacts with GDPR.
Do join in - use #privacykitchen to tell us the questions and topics you want us to cover.
Want more top tips on how to operationalise Privacy at your organisation? Sign up to the Keepabl monthly newsletter: [ Ссылка ]
Links
UK ICO’s Guide to Email Marketing
[ Ссылка ]
UK ICO’s Draft Direct Marketing Code of Practice (in particular, pages 78 to 82)
[ Ссылка ]
UK ICO’s Guide to Direct Marketing (in particular, page 44)
[ Ссылка ]
UK’s Direct Marketing Checklist
[ Ссылка ]
UK’s PECR
[ Ссылка ]
The UK ICO’s Guide to PECR
[ Ссылка ]
The 2002 EU e-Privacy Directive (2002/58)
[ Ссылка ]
The 2009 EU Directive amending the e-Privacy Directive (2009/136)
[ Ссылка ]
The UK ICO’s Guidance on Spam Emails
[ Ссылка ]
