Branding is MUCH more than just advertising — it’s the way in which your clients, foes, friends, and others depict your organization based on its actions, ideas, and the people within it.

Mass torts attorney Mike Papantonio joins Crisp Founder & CEO Michael Mogill in Episode 12 of The Game Changing Attorney Podcast to discuss his thoughts on why it’ll take more than a couple of TV commercials to establish your brand and more.

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