Andy Hooper is the CEO of Global E-commerce Experts, which provides end-to-end solutions for ecommerce brands expanding to Europe. He has been growing organizations in business development, consultancy, sponsorship, and coaching since 2006 across a range of industries and global locations. With a key focus on data, coaching conversations, and strategy, Andy is a dynamic leader who encourages teams and individuals to reach their full potential.
Here’s a glimpse of what you’ll learn:
[3:02] The mistakes ecommerce brands make when expanding to a new market
[6:39] What are the benefits of international market expansion?
[8:17] Andy Hooper explains his company’s seven-step process for brands expanding to Europe
[14:37] How to translate products during the extension process
[22:18] The importance of developing international trademarks in a marketplace
[24:49] Andy’s most significant learning experience and his advice for overcoming growth
In this episode…
Global market expansion is a profitable method for scaling your ecommerce brand, yet many entrepreneurs lack the strategies to launch their products into a new market. So, how can you extend your brand internationally?
Andy Hooper advises businesses to establish a framework for successful expansion. This includes researching your ideal market, demonstrating product and brand compliance, developing a launch strategy, navigating warehousing and logistics, promoting your products, and creating a website. It’s also necessary to translate your products and pricing to leverage your marketplace effectively. By implementing a multi-tiered strategy, you can generate traffic from a range of audiences.
Tune in to this episode of the eCommerce Profits Podcast as Joshua Chin sits down with Andy Hooper, CEO of Global E-commerce Experts, to discuss preparing your brand for international expansion. Andy explains the mistakes brands make when expanding to a new market, the benefits of international expansion, and how to translate products during the expansion process.
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