Mobile now accounts for about 65% of total digital media consumption, so we asked members 'what makes a successful campaign for mobile' at our Leadership Breakfast with IBM's Yasir Siddiqui.
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ABOUT THE MARKETING SOCIETY
The Marketing Society is an exclusive global network of senior marketers. Since 1959 we have emerged as one of the most influential drivers of marketing in the business community.
We challenge our 3000 members to think differently and become bolder marketing leaders by supporting the development of leading-edge thinking and promoting the evidence of effective marketing. We are the place for discerning marketers to learn, develop and share best practice.
