Change the sales stages in your CRM to reflect B2B buyer behaviour, rather than sales gates. Our latest research suggests this focus on B2B buyer behaviour has the potential to increase closure rate by 28%

In this blog, we will focus on just one chapter from our landmark 2014 report into alignment. Chapter 5 looks at the sort of performance uplift you should expect if you rename the stages in your CRM - and your marketing automation platform - to reflect buyer behavior and not vendor actions or gates.

We'll also show you how to get the whole report, for free, at the end of this video.

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