In this episode of Know This or No to This from SAS, Christopher Penn, co-founder and chief data scientist at TrustInsights.ai, discusses vanity metrics. What is and is not an effective metric? Chris explains that it's important to do the math before you dismiss any metric. Linear regression and AI can help determine which metrics really matter.
About the Series
It’s hard enough to keep up with all the changes in marketing today, let alone tell the difference between a pivotal moment and a passing fad. So we invited some of the most influential opinion leaders in marketing and CX to weigh in on today's trendiest topics.
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