Let’s talk about the interesting 2023 rebrand of Minute Maid…
Hello, Brand Lovers!
The world’s largest juice brand Minute Maid has undergone a global rebranding in late April 2023, in collaboration with 2 famous agencies called Jones Knowles Ritchie and Landor&Fitch.
The new Minute Maid logo has a recognizable graphic element that acts as a great dynamic tool for its various local adaptations.
The rounded Serif typography combined with the brand’s airbrush illustrations and imagery of fruits, makes for a fresh and juicy visual language that translates well into its various brand applications.
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