A mother's milk is the best possible food for her baby, it is so perfect that no shop-bought product could be as good for helping her baby to grow and develop well. The earliest milk called colostrum is loaded with nutrition and protects a baby from diseases.
The 100% Breastfed campaign aims to help new mothers and their families understand the benefits of breastfeeding (regardless of their income and social standing), and to create a supportive community that destigmatises the age-old practice of breastfeeding.
The 100% Breastfed campaign videos were created by Digital Medic South Africa, an initiative of the Stanford Centre for Health Education and the Stanford School of Medicine.
Visit www.100percentbreastfed.co.za for details on the campaign.
