In this episode, I look at the term “greenwashing” and how it impacts our opportunity to purchase and use environmentally friendly products, and services.

Additionally, I look at published UK guidance is in-place for “green claims” and how to avoid making greenwashing as well as examples of recent “greenwashing” together with a process for reporting greenwashing.

This episode covers the term "greenwashing", the UK's Competition and Markets Authority guidance on environmental claims on goods and services, three recent Advertising Standards Authority rulings on cases of greenwashing & how to report a case of greenwashing.

00:00 Introduction
01:12 What is Greenwashing?
03:03 What is the UK's Green Claim Code?
05:07 What actions are being taken against greenwashing?
13:40 How to report greenwashing?

QUESTION
If this video has advanced your understanding of “greenwashing” and green claims, leave a comment in the box below, if this video has helped you. Post in comments section of this video!

Further information including the documents and references made in this episode are available in an accompanying article at [ Ссылка ]

Subscribe to the EMSmastery YouTube Channel at [ Ссылка ]

Connect with EMSmastery on Social Media
Website: [ Ссылка ]
Twitter: [ Ссылка ]

EMSmastery 4K Video Equipment Checklist*:
Sony A7RIV [ Ссылка ]
Tamron 28 - 75 f2.8 Zoom [ Ссылка ]
Tamron 17 - 28 f2.8 Zoom [ Ссылка ]

NOTE: All links marked * are enabled through Amazon Associates or other affiliate programmes, which does not increase the cost to you & gives a small commission back to support future EMSmastery episodes.

#greenwashing #GreenClaims #EMSmastery

свернуть