When you think of optimizing a website or page for search, what comes to mind? Keywords. Backlinks. Anchor text. But SEO is changing rapidly, and this approach just doesn't cut it anymore. We're moving to a world where topics matter more than keywords, and effective SEO involves more than optimizing a URL. In this session, I'll walk you through how we blew up the HubSpot blogs' approach to SEO using a topic cluster model and teach you how to do it too.

Leslie Ye- I'm an acquisition marketer on the HubSpot Sales Products team. In my two years writing for and editing the HubSpot Sales Blog, I grew traffic by 356%. Love sales, marketing, and cold brew tea.

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