Designer for Starface, Violet Grey, Levis, Converse, Daniel Lowe elaborates on the shifting paradigms in packaging—from the traditional luxury experience to minimalistic, sustainable designs.

Guest Daniel Lowe is the founder of Someone & Others, a brand-building studio based in Los Angeles. An Arizona native, Daniel's professional journey in design and branding started in New York, working in the digital space for major clients like Converse, Nautica, and Kipling. After moving to LA, he worked with fashion and commerce giants like Oakley and Levi’s, before joining the luxury beauty brand Violet Gray. Here, Daniel expanded his expertise into packaging and retail design. With Someone & Others, he focuses on crafting unique, sustainable brand stories across various touchpoints. Notable projects include Starface and Plus, where he applies forward-thinking, eco-friendly design principles.

Need professional packaging help?
[ Ссылка ]

Episode Summary:
In this episode, Evelio Mattos interviews Daniel Lowe, founder of Someone & Others. Daniel shares his professional journey from working in New York's digital space to establishing his brand-building studio in Los Angeles. The conversation provides insights into the evolution of packaging design, particularly through his work with Violet Gray and other direct-to-consumer brands. The discussion starts with Daniel's experiences at major sporting events during the pandemic and transitions into an in-depth examination of his approach to branding and packaging. They explore the innovative, eco-friendly packaging solutions Daniel's team has developed, especially for brands like Plus and Starface.

Through the lens of his projects, Daniel elaborates on the shifting paradigms in packaging—from the traditional luxury experience to minimalistic, sustainable designs. Names like Starface and Plus are highlighted as exemplary cases of how innovative storytelling and eco-conscious design can coexist. Daniel emphasizes the importance of reducing waste and creating packaging that not only delights consumers but also aligns with their environmental values. The episode is a must-listen for anyone interested in the future of packaging design, brand sustainability, and the intersection of creativity and environmental responsibility.

Key Takeaways:
Daniel’s Professional Evolution: From digital design in New York to luxury branding and packaging in LA, leading to the creation of Someone & Others.

Sustainable Packaging Innovation: The concept and development of dissolvable packaging for Plus, aiming for a future where packaging leaves no trace.

Changing Consumer Expectations: The shift from intricate unboxing experiences to sustainable, minimalistic designs that reduce consumer guilt and environmental impact.

Collaborative Brand Building: How Someone & Others works closely with brands like Starface and Plus to create cohesive, engaging, and sustainable brand stories.

Future of Packaging: Predictions about the upcoming trends in packaging design focusing on reducing waste, consumer convenience, and eco-friendly materials.

Notable Quotes:
“We like to tell great brand stories. And the best way to do that is across every single touchpoint that you can imagine.” – Daniel Lowe

“How do you bring an Hermes store into a brown box? How do you do a Tiffany’s box inside of a brown box?” – Daniel Lowe

“We didn’t want to follow a trend. We wanted to really lead on that trend and get people thinking.” – Daniel Lowe

“I think the future of packaging is really in, like, less is more, for sure.” – Daniel Lowe

“A successful brand is going to make their consumer feel good about whatever's happening.” – Daniel Lowe


Explore the evolutionary journey of packaging design and gain insights into future trends, eco-friendly solutions, and the rise of minimalistic branding. Daniel Lowe's expertise and unique perspective make this episode vital for designers, brand builders, and sustainability advocates. Listen to the full episode to dive deeper into the creative processes and future directions shaping the world of branding and packaging. Stay tuned for more enlightening conversations on our podcast series.

свернуть