In the years leading up to the global pandemic, family units had been growing apart, a phenomenon reflected also in the individualistic digital media consumption, particularly with kids owning tablets and smartphones. However, the effects of COVID-19 have reversed this trend, brought the family unit back together and strengthened it through what is known as “co-viewing”.

In this session, advertisers and media professionals will get insights and understand behaviours around co-viewing so that brands can capture this valuable audience while the trend persists

свернуть