3DS Secure 2.x has a cool feature called Frictionless transactions, which facilitates the Issuers (and participants) to skip the 2nd factor (Challenge Request), thus leading to less cart abandonment.

In this video, i want to present how "Risk Based Authentication" facilitates Frictionless Transactions. How more data points are collected in 3DS 2.x (like Method URL) to achieve the same.

For technical enthusiasts, i recommend to debug your 3DS ecommerce transactions by using Developer Mode on your browsers and analysing the flow of calls.

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