This lesson from Carlos Lara, a Product Marketer at Rock Content, shares the tactics and techniques you can use to create a content production strategy that supports the product-led growth strategy and helps you acquire a new audience. He'll provide 4+ examples from top PLG companies of different content formats in action – and why they work.
▼▼▼ Key Takeaways ▼▼▼
1. How to correctly use content in your PLG strategy
2. Three important pillars for every product's content strategy
3. Case Studies: BOFU Sherlock blog post, SurveyMonkey welcome email & more
4. Sample flow of how to use different content formats
02:55 From outbound to product-led
06:28 How to correctly use content in your PLG strategy
08:41 Three important pillars for every product's content strategy
09:56 Motivations behind your product
20:46 Ensuring content for your PLG strategy
21:01 Use your product as the starting point
▼▼▼ Additional Resources ▼▼▼
Looking for more ways to market your SaaS business? Checkout our post on the 199 SaaS tools for growth!
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Want to learn more about value metrics? Check out this post to find yours!
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▼▼▼ Get the Best-Selling Books on Product-Led Growth ▼▼▼
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