Join us as we chat with TikTok and short-form video expert Aron Sōgi, who shares innovative video marketing strategies for both B2C and B2B success. Discover his journey from novice to influencer and learn how to create impactful content that resonates with today's digital audience!



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• Twitter: / adamhelweh
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About the Marketing in the Raw Podcast: ----------------------------

In "Marketing in the Raw," marketing leaders reveal real-world tactics for impactful B2B strategies. Dive deep into substance with host Adam Helweh, who cuts through the fluff to deliver actionable tips and authentic insights. Join us for engaging conversations as guests share their unique journeys, successes, challenges, and battle-tested strategies. Tune in for a rich exploration of the marketing landscape and gain valuable insights to elevate your marketing game.

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00:31 Casual Conversation and Jingle Ideas
04:02 The Power of Short Form Video
04:40 LinkedIn's Embrace of Short Form Video
10:50 Introducing Aaron Soghi
16:06 Aaron's Journey and Passion for Video Creation
19:58 The Importance of Mobile Video
24:33 Building a Personal Brand and Making an Impact
40:36 Practical Tips for Video Creation
51:32 The Power of Abundance in Content Creation
52:44 Effective Script Writing and Recording Techniques
57:41 Editing and Post-Production Tips
59:26 Optimizing TikTok Content for Maximum Engagement
01:15:26 The Role of AI in Video Creation
01:26:58 Final Thoughts and Recommendations

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