As a result an incredible 4-out-of-5 women don’t look their biological age.
This is a unique discovery we made in our new aging study Age Reflect where we get under skin of skin aging

The Age Reflect study lead us to a unique understandig of what signs really drive age perceptions. What we discovered was the exact 12 signs of aging that really matters.

Dullness
Numerous & large pores
Rough skin – texture
Under-eye wrinkles
Crow’s feet wrinkles
Glabellar wrinkle
Forehead wrinkles
Upper lip wrinkles
Skin sagging
Uneven skin tone
Brown spots
Localised redness
One of the primary signs of aging identified in Age Reflect, was the loss of firmness and facial contour around the jawline and naso-labial fold
When skin ages, collagen production and elasticity decrease, which causes skin to wrinkle and lose its snug fit, which leads to sagging. 

In our youth, fibroblasts are flexible and effectively produce all the collagen and elastin we need to keep our skin smooth, plump and bouncy.

Chronological ageing and photodamage make the cells rigid. Rigid fibroblasts cannot synthesise elastin efficiently, and when elastin production is reduced our skin loses its firmness and our contours become less defined.

The first sign of firmness loss can be seen in the slackening of the neck fold, loss of firmness and contour, which usually occurs around the age of 30 Asian │40 European │ 40 African.


FACTS:
The science of firmness loss 
Our science lies in the fibroblast cells within the skin’s dermis, which synthesise elastin. In our youth, fibroblasts are flexible and effectively produce all the elastin we need to keep our skin supple and bouncy. Chronological ageing and photodamage make the cells rigid. Rigid fibroblasts cannot synthesise elastin efficiently, and when elastin production is reduced our skin loses its firmness and our contours become less defined.

свернуть