Let's take a look at the differences between SMS (text message) and MMS (multimedia messaging service) and see which one is right for your text message marketing needs.

SMS is cheap, easy to use and can be used to send a wide variety of messages. MMS, on the other hand, offers more features such as animation, voice messaging and photos. It's also more expensive, but can be useful for larger messages or for marketing purposes. If you're not sure which messaging service to choose, this video is a great place to start!

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What is SMS?

SMS stands for "Short Message Service.” SMS texts are limited to 160 characters per message and are the most frequently used text format on the planet today.

If you send an SMS message that is longer than 160 characters, it may be broken up into multiple messages. You've probably experienced this when someone texts you a long wall of words, and it comes broken up into multiple texts.

Most carriers today have the technology to chain SMS messages together automatically. This means even if you send an SMS message that is longer than 160 characters, the message will automatically be converted to an MMS message.

When to Use SMS Messaging?
Don’t overthink when to use SMS messaging. Text messaging’s superpower is allowing you to speak like a human being with conversational texts. It’s fast and easy for your target audience to respond, especially when your communication feels personal and relevant to your customer.

What is MMS?

MMS stands for "Multimedia Messaging Service.” This technology was built on the back of SMS and allows users to send multimedia content.

MMS messages can include pictures, animated gifs, contacts, and audio and video files.

Most MMS messages can contain up to 500 KB of data, enough for a 30-second audio or video file.

Adding an image to your messages can improve engagement rates by as much as 250%.

When to Use MMS Messaging?
MMS is a standard way to send multimedia content, including images and videos. MMS allows users to exchange text messages greater than 160 characters in length. Most MMS messages can contain up to 500 KB of data or enough for a 30-second audio or video file. The number of images users can attach to an MMS message depends on file size. Additionally, files sent via MMS count against the sender's and recipient's monthly data limits.

VIDEO GUIDE
0:00 - MMS vs SMS: What's the Difference?
0:11 - MMS = Multimedia Messaging Service
0:42 - SMS = Short Message Service
0:58 - SMS for Businesses
1:14 - Which One Should I Use?
1:55 - Start Your Free Trial Today

#bulksms #textmessage #smsmarketing

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