Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland Book Review
Our universe is obsessed with logical reasoning, and we can’t deny that it effectively fixes issues in the field of the physical sciences. But, when we talk of human action, the reason doesn’t essentially relate. Some issues are, somewhat basically, logic-proof, which is the reason we require a different method to fix them; if we try to escape from our rational straitjackets and accept illogical options, we may as well discover our most creative ideas yet.
Ask stupid questions all the time – really!
A lot of people are really bothered with seeming intelligent constantly that they don’t attempt to mention the most absurd things that come into their minds. But, to get intelligent solutions you sometimes have to make absurd suggestions. Bear in mind that: if there were a logical solution to the issue you are attempting to fix, you would most likely have already gotten the solution.
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