Great Day for PPC Automation was a first-of-its-kind conference on 18 October 2017 at Tabakfabrik Linz in Austria, uniting online retailers, distributors, ecommerce enthusiasts, and all those interested in the latest trends and upcoming innovations from the SEA, SEM, and Google universe, as well as in Artificial Intelligence and Machine Learning. The event was packed with notable speakers and experts, partners like Google, Naspers, Bloofusion, Salesforce, and Bing Ads were among our 300+ guests.

Frederick Vallaeys is CEO and founder of Optmyzr. In his talk “Will the Robots Take My PPC Job?”, Frederick spoke about the state of Artificial Intelligence and automation in PPC today, Google AdWords' early efforts in AI, what worked and what didn't and what we can learn from it, specific SME topics like AdWords Scripts, bid management, Quality Score, ad text optimization, and how to prepare to have a great marketing career when the robots have taken over.

Watch the full video at www.greatday-event.com

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