“This is the Louis Vuitton of Peshawari chappals,” says Muhammad Jahangir Ahmed, introducing ‘Bera,’ his footwear manufacturing startup, incubated at the National Incubation Center, Peshawar – a joint initiative of LMKT and PTCL, that is backed by the Ignite Fund. Watch this video to learn more about NIC’s methodology, the startups in action (00:54), the challenges they face (04:45), and how a concerned youth makes for a more promising future (06:06).

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