Life is about belonging. And because of that business is about belonging. That's why the businesses that take the time to serve consumers from underrepresented and underserved communities are winning their attention, adoration, and loyalty. In this episode, I chatted with Jacqueline Snyder and Minna Khounlo-Sithep about how product-based businesses are winning more customers by leaning into inclusion in a manner that fits for both their business and their customers.
Which inclusive brand type are you? Take the quiz: www.inclusivemarketing.co/quiz
Want to go deeper in how to build an inclusive brand? Check out Inclusive Brand Academy: www.inclusivebrandacademy.com
[5:26] The 3 areas product-based business owners infuse inclusion into their businesses
[9:54] Why it doesn't matter where your brand starts in terms of the types of consumers you're able to reach
[12:04] Why representation matters beyond just brand and product photography
[17:25] Why there's no one right way to build an inclusive brand
[29:37]Why feedback (or complaints) are a great opportunity to identify how to become more inclusive in your brand
[31:41]How to be resourceful in choosing how to be more inclusive in your business
[41:10]Why more doesn't equal more
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