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Building both an online presence and an offline networking circle are important to getting more customers. It’s extra helpful to create a marketing plan beforehand to keep everything organized.

While you don’t want to forget social media, you also don’t want to forget that personal connections are vitally important to growing your business. Perhaps your community has a Chamber of Commerce you can belong to or some other association for business owners. Volunteer in your community so you can meet people and become known to them outside of your business. This is an effective marketing tool that is not obvious marketing. What you are marketing in this instance is your personality.

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