Delighted to share our conversation Jay McBain, our returning guest. Jay is one of the most prominent and insightful voices on ecosystems, #partnerships, alliances and channels. Jay is frm. leading analyst in Forrester Research and just joined Canalyst as their Chief Analyst.
📍 In this episode:
0:00 - Episode preview
2:10 – Key trends in partner ecosystems in 2022
5:00 – From siloed channel function to matrix #ecosystem organization
8:00 – Who is the new Head of Ecosystem?
10:30 – Minimum Viable Channel Program
14:00 – Ecosystem multipliers and will Salesforce be another trillion-dollar company?
18:20 – How partnerships evolve in SMB and midmarket?
20:30 – How is partner experience (PX) changing?
23:50 – Why nobody in this decade of the ecosystem can do it alone
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