There's no silver bullet for an effective demand generation. It takes a progressive, comprehensive and extensive approach (inbound marketing, content marketing, direct mail, email campaigns, community strategy, social media, public relations, etc.) in order to build a winning demand generation strategy.

Done right, this will raise awareness of customer challenges relevant to the business in order to generate quality leads and sell your solution effectively that promotes long-term engagement.

In this video, you will learn an effective course of action and advance strategy to build a winning demand generation. This content also discusses the need for and benefit from implementing this strategy.

[ Ссылка ]

Time codes:
00:00 Introduction
00:34 Keeping Up With Demand Generation
02:04 Diving into Demand Generation
02:17 Demand Generation Definition
02:31 Hubspot
03:03 Brand Touchpoints
03:25 Demand Generation vs Lead Generation vs Inbound Marketing
04:47 Marketo:Inbound marketing
05:50 Why Do You Need a Demand Generation Strategy?
06:15 Nate Skinner, VP of Marketing of Salesforce Pardot, Interview
06:42 Demand Generation Feeds Your Lead Generation Efforts
06:46 The challenges of B2B Lead Gen
07:13 How Demand generation Unifies Marketing and Sales Department
07:53 Demand Generation Puts Customers at The Centre
08:20 Customer Journey Map
08:29 5 Ways To Build a Winning Demand Generation Strategy
09:02 Focus on Content Marketing
09:20 Types of Content Marketing
09:39 Advance Strategy in doing Content Marketing
09:41 Content Syndication
09:53 Repurposing Content
10:11 Industry News
10:37 Put Email To Work
11:15 Referrals
11:24 Courses
11:36 Newsletter
11:45 Integrating SEO in Demand Strategy
13:00 Direct Mail
13:58 Utilizing Contents From Review Sites
15:07 The Epic Story Of How Dropbox Created Demand By Referrals
15:48 keeping Up with Demand Generation
17:30 Final Thoughts

свернуть