F1's sponsorship deals are the stuff of legend and ledger books, with over 300 brands fuelling the series and teams with their financial firepower. But it's not just about slapping a logo on a livery and calling it a day. The quest for sponsors is just like a grand prix itself as teams dash for cash. The stakes are sky-high, with deals reaching astronomical figures, rivalling the GDP of small nations. A single deal can propel a team to glory or send it spinning out of control. But where do we draw the line between sponsorship and sellout?
Narration : Ben Kidman of KidmanVoice
The DARK SIDE of Formula 1 Sponsorships!
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