What’s the connection between Patagonia, Etsy, Ben & Jerry’s and Method?
They’re all B Corps, and along with 2,000 other businesses around the world, they’re working to redefine success in business.
The growth of the B Corp movement might just be indicative of a change in how a business measures its performance. There is much work to be done, but the idea that a company can take into consideration social and environmental impact, accountability, and transparency - all while turning a profit - is encouraging. It opens the door to the most disruptive shift of them all: the circular economy. This new approach demands creativity, imagination and collaboration.
Join Charmain Love, Co Founder and Co Chair of B Lab UK, as she speaks about how the next economy will measure success, and how businesses will have to pivot to profit.
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