This talk by Eric Pfromm, professor at the Academy for Fashion and Design in Hamburg, was held as part of the Circular Design Deep Dive conference in Hamburg, 22-24 June 2022.
Together with local and international experts we discussed and learned from best practices and visionary examples how the economy can be designed in a circular way.
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A cooperation between Fab City Hamburg and Design Zentrum Hamburg within the INTERFACER project funded by the European Union (EFRE), with support of the Hamburger Institut für Wertschöpfungssystematik und Wissensmanagement & Fab City Foundation.
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ABOUT Circular Design
Circular Design is a central element in the value chain of a desired circular economy. Everything around us has been designed by someone: the clothes we wear, the furniture that surrounds us at home and at work, and the products we consume and feed ourselves on a daily basis. In industries such as fashion and plastic packaging, for example, products and systems are now designed in such a way that more than 80% of material flows are destined for either landfill, incineration or end up as waste. “Once things are designed that way, it’s hard to undo: - We can’t unravel an omelet” written by the Ellen MacArthur Foundation, which was decisive in shaping the concept of Circular Design.
