In brand identity, brand guidelines are the set of standards put in place to ensure that a brand is being communicated with consistency.
In this video, we're going to break down the 7 basic elements of brand guidelines and how they can help you make your brand stronger!
-Brand Identity: The process by which a company or organization creates an image for itself in order to present a specific message about its products and services.
-Brand Guidelines: A document that provides designers with information on how to use logos, colors, typography styles, etc., in their designs.
