Inside White show 2 Via Tortona Men Fashion Week

WHITE is the main tradeshow for women’s collections and the leader for international brands scouting.

With its four yearly editions during the milanese woman and man fashion week , it represents the launching pad for the success of brands and companies, as well as a reference point for most of the key multibrand and department Stores in the world.

Visited each season by over 21.000 visitors from the most prestigious retailers worldwide, WHITE is the coveted platform for niche brands, furthermore it is increasingly becoming the ideal stage for all those Italian and international fashion companies of the contemporary segment that are matching with the show concept. A successful mix of creativity, accessibility and research.

With a narrative and exhibiting structure capable of bringing the fashion trends to the fore, mixed in a wide-ranging array of impressive products, edition after edition WHITE stands out on the international scene and in the Milanese metropolitan scenario as a container of ideas and buyer oriented services going well beyond any concept of seasonality and gender.

WHITE is a mine of ideas embracing art, fashion culture, design, music, communication as well as the new digital frontiers.


My Youtube Channel Manifesto
I’ve just get back in Milan after a year and a half abroad.
During my trip I’ve been researching about the different lifestyle trends and business dynamics in the various European fashion and design districts.

Dublin, London, Bicester, Oxforord, Mancester, Copenhagen, Vienna and Ibiza inspired me each one of them in a different way.
I grab a camera at the first shopping mall on the way and I decided to create a Vblog on Youtube.
I'll do my videos in English, Italian and from time to time in Chinese! (with someone help). I will be struggling to perform my best english skills!
Anyhow I want to express myself in this global language.
My main goal is to strengthen and use foreign contacts to support and make foreing people better understand the alchemy of Italian style and its local and international protagonists.
​The aim of my vblog is to explain with my reportage how Fashion, Design and Lifestyle are so important to develop and animate the two districts: Quadrilatero and Gae Aulenti.
I will be covering some of the iconic spots of Milan along with Fashion and Design weeks.
We will discover together the mechanisms and concepts about the Entertainment Design and the New Entertainment Retail. I hope you will enjoy it.
​p.s. as a Vblogger I am a beginner!
Thank you
Simona Cochi

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