Dr. Sharon Shavitt is a professor of marketing at the University of Illinois. Her research has looked at consumer behavior from lots of angles, and she has been a pioneer in thinking about the role of culture in the persuasion process. In this episode, we talk about how she started to consider how the success of an advertisement depends on the audience’s cultural values and other effects of culture. She also shares her experience connecting social psychology with the world of marketing, which wasn’t that common when she was in graduate school.
Episode 11 of Opinion Science, Released June 21, 2020. Produced and hosted by Andy Luttrell.
For a transcript of this show and links to the research we talk about, visit the episode's webpage: [ Ссылка ]
Music in this episode by YOUNG BLOOOD ([ Ссылка ]). Young Blood YouTube Channel: [ Ссылка ]
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Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.
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