Customers with exclusive customisation wishes can now experience the MANUFAKTUR programme up close at several locations at the Sindelfingen site – at the traditional Center of Excellence, in the MANUFAKTUR and now also in the MANUFAKTUR Studio, which officially opened on December 5, 2024.

The MANUFAKTUR individualisation and customisation programme consists of a constantly growing range of equipment for selected Mercedes-Benz, Mercedes-AMG and Mercedes-Maybach models. The MANUFAKTUR portfolio comprises an exclusive selection of materials, colours and finishes that go beyond standard options and create a highly individual experience. The focus here is on expanding the individualisation options for customers in the top-end segment. The S-Class will be available from 2025 with a variety of new MANUFAKTUR Exclusive colours and further MANUFAKTUR options. As the Mercedes-Benz flagship, the S-Class exemplifies the extensive customisation options of the MANUFAKTUR programme. Through this and other continuous product improvements, the S-Class will remain attractive and competitive throughout its entire life cycle. A similar expansion is also planned for Mercedes-AMG sports-car models. As the MANUFAKTUR programme is very popular with customers and already accounts for over 30% of vehicles sold in the top-end segment in the first half of 2024, the aim is to expand it to include the S-Class, among others.

Source : Mercedes-benz

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