What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation.
Listen to the whole talk on our podcast
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Check out the full conversation with Marty here: [ Ссылка ]
Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.
"Your brand isn’t what you say it is. It’s what they say it is."
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Books by Marty Neumeier
The Brand Gap - [ Ссылка ]
Zag - [ Ссылка ]
The Designful Company - [ Ссылка ]
Metaskills - [ Ссылка ]
The 46 Rules Of Genius - [ Ссылка ]
The Brand Flip - [ Ссылка ]
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🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
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🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
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✍️ Other Courses, Templates, and Tools:
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🎙 The Futur Podcast:
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Recommended books, tools, music, resources, typefaces & more:
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Music by Epidemic Sound:
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Shorts Playlist:
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We love getting your letters. Send them here:
The Futur c/o Chris Do
1702 Olympic Blvd.
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Host– Chris Do
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Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia
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Futur Theme Music – Adam Sanborne [ Ссылка ]
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
Futur theme song— Adam Sanborne
What Is Branding? 4 Minute Crash Course.
Теги
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