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Rebranding examples can be found in various industries such as technology, fashion, and even fast food, where companies have successfully revamped their brand image to better connect with their target audience.



These diverse brands strike the ideal balance by concentrating their messaging, elevating their aesthetic, and building a stronger brand experience at every level. Whether you're looking for inspiration for your own rebranding project or just enjoy a good before and after, you'll find plenty of it here. We hope they encourage you to consider your own rebranding strategy critically and creatively.

1) Coty by Workroom
As part of its relaunch, beauty company Coty put its aim "to celebrate and free the multiplicity of beauty" front and center. The butterfly served as the basis for a significant aesthetic makeover by branding agency Workroom, who used it to represent the variety of beauty in both nature and people.


This had a complex visual language with vivid, powerful visuals that emphasized the butterfly theme all throughout. Even the bespoke font Coty Sans, which has "special curves reflecting a butterfly's symmetry," was created by them.
2) GLPS by Make
The wind, aerospace, and construction industries are the focus of GLPS' lightning protection expertise. They are faced with marketing protection against one of nature's most erratic and unpredictable events as a result.

The rebranding effort concentrated on the brand promise of "empowering you to take charge" to instill a sense of authority and power. With a lightning surge sandwiched between neat and tidy type—a visual representation of their safety solutions—their elegant logo does this wonderfully.
3) Open's ACLU
"To defend and maintain the individual rights and liberties guaranteed to every person in this country by the Constitution and laws of the United States," is the ACLU's stated goal.

They gave up their old blue identity, which was seen as sending a partisan message, and adopted a palette of blue, red, and, well, everything in an effort to unify the nation and embrace inclusivity (14 colors to be exact). In order to make the materials accessible to everyone, they also worked with the ACLU's disability rights division to adjust things like color and text size.


#marketing #rebranding #easymarketing
Copywriter: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Jale Hesenzadeh
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev

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