The fourth show in our Marketing Futures series that we're producing in partnership with SAP, this episode explores brand strategy in the retail and e-commerce sectors, with a particular focus on omnichannel and customer loyalty.
Host Graham Barrett was joined online by a guest panel:
• Graham Johnston, Senior Director, Omnichannel Customer Support at Asda
• Jennifer Hoth, Head of Global Loyal Marketing and CRM at Asics Digital
• Jim Clark, Commercial Research Director at Econsultancy
• Mark Choueke, Marketing Director at SAP partner, Mention Me
Links and Socials:
The csuite podcast
- Website: [ Ссылка ]
- Twitter, Facebook, LinkedIn, Instagram, TikTok: @csuitepodcast
Audere Communications
- Website: [ Ссылка ]
- Twitter: @auderecomms
- Facebook, LinkedIn: @auderecommunications
