Originally Published on Mar 10, 2016

A panel of speakers at the Direct Marketing Club of New York luncheon on at the Yale Club discussed "Attribution", that is how to credit originating media for sales and engagement when consumers are reacting to multiple media. The session was introduced by Ray Schneeberger of www.fosinamarketinggroup.com and the moderator was Andy Joyce of www.meritdirect.com . Panelists are L/R John Young of www.epsilon.com, Will Clayton of www.Wiland.com, and James Farrar of www.conversantmedia.com. The President of DMCNY is Paulette Oliva of Merit Direct. Video produced by Ken Kraetzer of www.cbsiservices.com.

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