This video is about Japanese consumers and marketing in Japan. The video explains why so many foreign brands failed in Japan. Some examples are P&G, Pampers, Taco Bell, eBay, Uber, Airbnb, Avon, Simmons Bed etc.
The source for most of the stories is "Knight, G. A. (1995). Educator insights: international marketing blunders by American firms in Japan—some lessons for management. Journal of International Marketing, 3(4), 107-129."
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