Ad concept made for AI Advertising Contest by #CuriousRefuge and #Vica for PATH Water brand. Path Water is forging the path to end single-use plastic bottles, backing their optimistic vision of the future with concrete actions today. I'm glad and happy to find time for the development of this ad concept representing such a sustainable company.
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While I use GenAI to create static marketing assets on the daily basis, it is my first video ad ever created with AI.
Most of the videos were animated with Haiper. Other tools in use: MidJourney, Freepik, Udio, ElevenLabs, PS, Topaz Video AI, RunwayML, PixVerse
