Stellantis Metaverse-Store is the world’s first shop in the automotive sector that combines augmented reality with sales, offering a unique and user-friendly experience for purchasing the New FIAT 500 La Prima by Bocelli. The revolutionary Stellantis showroom has been developed in collaboration with Assist Digital, Microsoft and Touchcast -the world's leading enterprise metaverse company.
We are proud to have contributed to such a disruptive project that shapes the future of the customer experience: a direct and human dialogue between Brand and its customers, in an immersive digital brand experience.
