I've got a love hate relationship with the word "Authenticity"
On one hand, it's 100% what I believe in, on the other, it's an overused buzzword.
But here's the truth...
"Genuineness" which doesn't exactly roll off the tongue...
Is compelling and gravitating.
Speak your hairy and warty truth.
It may repel some...
But often confirmation, it's attracting others.
#shorts #brandauthenticity #authenticity #brandstrategy #authenticstrategy
