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John Tschohl, called the "Guru of Customer Service" by USA Today, Time and Entrepreneur magazines, is a best-selling author and president of Service Quality Institute, the global leader in customer service. John has focused solely on customer service for over 3 decades, and has been instructing and motivating employees, managers, supervisors and CEO's for over 40 years.

There are four skills needed to create and keep lifelong loyal customers. Service Recovery Strategy is the key to unlock a base of customers that will not only keep coming back but will advocate and promote your company as one that truly cares.

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