2017 Yamaha XSR900 Yard Built Son of Time by Numbnut Motorcycles first teaser photos
THE SON OF TIME BREAKS INTO 2017 WITH NEW STATEMENTS
New custom bikes and matching timepieces added to the collection
The Son of Time roars into 2017 with a new set of custom bikes and matching timepieces. Teaming up with some of the most respected craftsmen in their trade, the Son of Time continues to bring together the worlds of horology and motorcycles. Going bigger and bolder in every respect, TW Steel flexes its design muscles and ramps it up alongside the most innovative designs in custom café racers. The Son of Time was an instant classic; now it’s time to make more noise.
Last year, TW Steel collided with Numbnut Motorcycle’s Roderick Seibert to produce a pair of one-off creations. Two unique pieces that showcased bold design, craftsmanship and passion. The response to the collaboration was overwhelming. It showed that when pioneers in craftsmanship and design come together to share their vision, they become greater than the sum of their parts. This year is all that and more, taking that same Son of Time attitude, expanding and exploding it in every way possible. The Son of Time is rolling bigger, bolder and cooler than ever.
TW Steel will collaborate again with Yamaha and a new stable of custom bike builders to create a ground-breaking set of timepieces and motorcycles that celebrate the gods of gasoline in style. Focusing on key regions, the bikes and watches will each have their own unique feel while still maintaining the Son of Time DNA that made the original collection the rebel of its time. The custom bike production shakes it up with a unique style to showcase everything there is to love about two wheels, a big motor and the open road. These builders are at the top of their game and combining their unrivalled flair with the Son of Time style is producing fearsome results.
“We are again collaborating with the best custom bike builders in the world,” says Auke Possel, Senior Marketing Manager at TW Steel. “In Germany, Diamond Atelier will bring their trademark vintage yet fresh style to the world of Café Racers. In Spain, the Son of Time teams up with Macco Motors will produce elegant curves and one-of-a-kind pieces. In the Netherlands, we join forces with Ironwood Customs providing the world with ‘brat style’ rides, turning scrappy metal into gold. And finally, serving the international market, we have Matt Black whose dedication to the combination of style and performance have made their customs legendary. Let the good times roll.”
Jordy Cobelens, CEO and co-owner of TW Steel added:“This is another chance for us to celebrate the rebels, whose style and attitude we look to for inspiration. The Son of Time informs the bike designs; the bike designs inform the timepiece designs and the circle continues. This is the next chapter in the Son of Time book.”

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