I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) ([ Ссылка ])
What makes a giving program successful?
Today, I’m giving you a sneak peek into the first two crucial steps from my 5-step framework (which will be featured in even more detail in my book that comes out in September!)
Step 1 - Create the Product
Step 2 - Make It Easy
Whether you are just starting OR looking to refresh or audit your current program, this episode is packed with insights and practical tips to get you on the right track.
I’m diving into the key questions you should ask around the why and structure of your program, what it means to create a “herd mentality”, and how to craft an irresistible identity that resonates with your mission and values.
You’ll also learn how to avoid gift abandonment by creating highly convertible, seamless, intuitive landing pages. Even a compelling headline, an uplifting image, and the strategic use of social proof will inspire action on your “Donate Now” button.
If growing your monthly giving is a priority this year, apply NOW for my Monthly Giving Mastermind ([ Ссылка ]) that starts in July.
Resources & Links
Join The Sustainers ([ Ссылка ]) , my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Stuck on what to name your monthly giving program? Click here for my brainstorm guide: [ Ссылка ] or tune in to Episode 107: How to Name a Monthly Giving Program ([ Ссылка ]) .
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus ([ Ссылка ]) .
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox ([ Ссылка ]) .
Take advantage of DonorPerfect’s FREE End of Year Playbook ([ Ссылка ]) to create the best multi-channel engagements.
Bloomerang ([ Ссылка ]) is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect!
• Send a DM on Instagram ([ Ссылка ]) or LinkedIn ([ Ссылка ]) and let us know what you think of the show!
• Head to YouTube ([ Ссылка ]) for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here! ([ Ссылка ])
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