Mauro Guillén discusses his book The Perennials: The Megatrends Creating a Postgenerational Society.
In today’s world, the acceleration of megatrends—increasing longevity and the explosion of technology among many others—are transforming life as we now know it. This multigenerational revolution is already happening and in The Perennials, Mauro Guillén identifies the specific cultural, organizational and policy changes that need to be made in order to switch to a new template and usher in a new era of innovation.
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Mauro F. Guillén is Vice Dean, MBA for Executives at the Wharton School of the University of Pennsylvania and the Wurster Professor of Multinational Management and Sociology. He received a PhD in sociology from Yale University and a Doctorate in Political Economy and Business Management from the University of Oviedo in his native Spain. He is the former Dean of Judge Business School at the University of Cambridge.
He is a trustee of the Royal Foundation of Spain, known as the Fundación Princesa de Asturias, a member of the advisory board of the Escuela de Finanzas Aplicadas (Grupo Analistas), and serves on the World Economic Forum’s Global panel of experts. He has won the Aspen Institute’s Faculty Pioneer Award, is an Elected Fellow of the Sociological Research Association and of the Macro Organizational Behavior Society, a former Guggenheim and Fulbright Fellow and a Member in the Institute for Advanced Study in Princeton. In 2005, he won the IV Fundación Banco Herrero Prize, awarded annually to the best Spanish social scientist under the age of 40. He has delivered the Clarendon Lectures at Oxford University, the Otto Krause Memorial Lecture at the University of Johannesburg, and the Laurent Picard Distinguished Lecture at McGill University.
His current research deals with the internationalization of the firm, and with the impact of globalization on patterns of organization and on the diffusion of innovations and crises.
Moderated by Lisa Lovallo Ceppos.
