Gaetano DiNardi (Director of Growth Marketing @ Nextiva) made a surprise appearance on Demand Gen Live with Chris Walker last night. They covered...

-What The Dark Funnel Is and How Marketers Can Use it to Market Better
-Issues with Intent Data
-Marketing Momentum
- The Importance of Consistency
-Creating a top 25 marketing podcast
-Leaning into what you can't measure
-Compounding gains
-Distribution strategies for hard to reach audiences
-Targeted direct mail
-When to outsource expertise
-Getting the most SEO bang for your buck
-How do you know when an experiment is working or not
-The broken SDR model

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Refine Labs is a demand accelerator for B2B SaaS companies. We increase marketing’s contribution to qualified pipeline and revenue while lowering customer acquisition cost. Through our Demand Acceleration Framework, we build a system to capture existing market demand in intent channels and create new demand in awareness channels. We accelerate demand momentum by focusing on the metrics that matter and empowering marketing teams with our proven strategies - creating an efficient demand engine that becomes your competitive advantage.
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